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A recent NPD Group report yields yet another justification for pairing Rugrats and SUVs across multiple media platforms. Children between the ages of two and 12 spend over a quarter of their free time participating in two or more activities at once.
The report also demonstrates evidence of multitasking beginning as early as two years old, reports eMarketer (via MarketingVox).
Senior analyst Debra Aho Williamson of eMarketer noted, “One of the critical skills children learn as they grow from tweens to teens is how to manage and work with the multiple media inputs that are part of their everyday lives.” She added that the variety of media children encounter has implications for the future of marketing.
The findings of the report, “Kids’ Leisure Time II,” coincides with a larger study on child and teen media behavior conducted by Kaiser in 2004.
A similar survey on tween media consumption by Youth Trends finds that 40 percent of tweens feel internet is better than TV, with more girls than boys sharing the sentiment. Boys, however, are more likely than their female counterparts to forego TV for video games.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
