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Brauchli The Wall Street Journal has named a new managing editor to replace Paul E. Steiger, who had held the top job in the newsroom since 1991, writes The New York Times.
Marcus W. Brauchli began his Dow Jones career in 1984 as a copy editor. He worked as a foreign correspondent and has been a deputy managing editor of the paper since December 2005. Steiger, who reaches the mandatory retirement age of 65 later this year, will become the WSJ’s editor at large. Both changes are effective May 15.
L. Gordon Crovitz, publisher of The Journal, said that he selected Brauchli because he has proven to be an agent of change who understands the digital age and the opportunities to be found there
The Journal’s first-quarter advertising revenue is down 1.8 percent compared with a year ago. Dow Jones cites a fall-off in auto and technology advertising. To combat shrinking revenue, the Wall Street Journal has launched a number of initiatives such as launching a Saturday edition, offering advertising on the front page and unveiling a new design.
But while the print publication may be struggling with the same forces that are affecting the newspaper industry as a whole, revenue from Dow Jones’s digital initiatives is growing quickly.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
