Best Buy is offering HD digital radio technology at all its 832 locations nationally. The HD Radio launch is supported by a marketing communications program that includes a consumer education effort. Advertising will be included in Best Buy’s weekly newspaper inserts and an in-store point of sale program featuring branding and product displays.
This week could see YouTube begin sharing ad revenue with content creators who put their videos on the site, reports Variety (via MarketingVox).
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The U.S. Postal Service is asking mailers to fill out a short survey regarding the Postal Accountability and Enhancement Act that was enacted on Dec. 20, 2006.
As the topic of what ratings make the most sense to use as currency for television buys, different agencies are expected to push for different metrics in the upcoming upfront.
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Sirius’s NFL radio channel will broadcast the NFL Draft live April 28-29 from draft headquarters at Radio City Music Hall in New York City. Listeners will hear complete “gavel-to-gavel” coverage of all seven rounds, along with analysis from Sirius’s draft experts.
More than 59 million people (37.6 percent of all active internet users) visited newspaper websites on average during the first quarter of 2007, a record number that represents a 5.3 percent increase over the same period a year ago, according to custom analysis provided by Nielsen/NetRatings for the Newspaper Association of America.
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Under Utah’s new search advertising restrictions, pharmaceutical companies and car dealers could shunt more search traffic to their sites, reports ClickZ (via MarketingVox).
Wal-Mart is rolling out a television, print and interactive campaign to celebrate Earth Week. The campaign is the first work of the retailer’s new shop, The Martin Agency.
Moyers Bill Moyers is returning to television with Bill Moyers Journal, premiering Friday at 9 p.m. EDT on PBS. The show plans to run 99 hours through February 2009.
Titan Worldwide will sell advertising on 250 vehicles which are part of Academy’s fleet of buses, beginning in August. Academy is a transportation service provider that provides coverage throughout the New Jersey and New York markets.
A Clear Channel radio station in Texas has decided to oust ads in favor of single-advertiser sponsorships that last for about an hour.
The Philadelphia Inquirer, taken private not quite a year ago, is being watched closely by newspaper executives to see whether getting away from the harsh scrutiny of Wall Street can help a paper succeed during trying times in the industry.
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In a bid to increase awareness of its environmental initiatives, Pepsi has signed on as one of the biggest sponsors of the Live Earth concerts on July 7.
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