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More than 59 million people (37.6 percent of all active internet users) visited newspaper websites on average during the first quarter of 2007, a record number that represents a 5.3 percent increase over the same period a year ago, according to custom analysis provided by Nielsen/NetRatings for the Newspaper Association of America.
In addition, newspaper website visitors generated nearly three billion page views per month throughout the quarter, compared to just under 2.7 billion during the same period last year. The first quarter figures are the highest for any quarter since NAA began tracking these numbers in 2004.
Users continued to increase the amount of time they spend on newspaper websites with the average visitor spending more than 45 minutes per month during the quarter, an 11.5 percent increase over this time last year.
Paradoxically, growth in newspapers’ online ad revenue slowed in the first quarter.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
