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In a bid to increase awareness of its environmental initiatives, Pepsi has signed on as one of the biggest sponsors of the Live Earth concerts on July 7.
Like arch-rival Coke, which last week unveiled plans to reduce energy and water consumption at its Atlanta headquarters, PepsiCo will announce plans to reduce its carbon footprint and extend its environmentally friendly practices, claims a source (via Brandweek).
Pepsi, already planning to change its can design 35 times this year, will manufacture cans with the Live Earth event emblazoned on them.
In other initiatives, Pepsi is swinging into its role as the official soft drink of Major League Baseball in May, with Johnny Damon of the New York Yankees and Joe Mauer of the Minnesota Twins starring in TV spots and point of purchase.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
