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The town of Erie, Pa., will see two tri-message billboards be replaced with two digital billboards from Watchfire Digital Outdoor.
Advertising Advantage, which owns the billboards, will place the new boards back to back in the busiest traffic area in Erie. Immediate advertising for the billboards is nearly 100 percent sold, though the installation is still about six weeks away, according to the companies. These will be the first digital billboards for Advertising Advantage.
Watchfire Digital Outdoor claims it manufactures the industry’s only 19mm pixel pitch billboard, which is capable of producing 281 trillion colors, the most in the industry. All Watchfire billboards feature 140-degree viewing angle LEDs. Watchfire also provides a web cam for real-time monitoring of billboards, automatic diagnostic monitoring via email and log files for proof of performance.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
