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The FTC’s perception of direct marketing has changed since the launching of the DNC registry, acknowledged FTC Commissioner J. Thomas Rosch, after his speech at the association’s Washington Summit.
When Tim Searcy, the American Teleservices Association’s CEO, asked whether the FTC may look into regulating other forms of marketing, Rosch said (via DM News), “I am a strong believer in competition. So we need to take a real hard look at the rules that are applicable to the alternatives of telemarketing. I am talking about mail order and also sales over the internet.”
He said that there is a strong case to be made that some of the rules of the game that apply under the Telemarketing Sales Rule should also equally apply to other forms of media. “Over the next few years, I expect to take a very close look at the regulations that apply to you folks and determine why they don’t apply to alternative forms of marketing.”
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
