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Mercedes-Benz USA plans to significantly increase the rate at which they install Sirius radios in Mercedes-Benz vehicles to more than 80 percent for 2007.
The automaker plans to continue building to 90 percent for 2008 and over 90 percent by 2009. The growth in the installation rate far exceeds earlier estimates of 50 percent that were set less than two years ago, according to Sirius.
The luxury automaker also plans to offer Sirius as standard equipment on two additional models this year the S-Class and CLS. The new models will become available with Sirius at dealerships later this year. The satellite service is currently standard in Mercedes-Benz’s SL-Class and CL-Class model vehicles, and all AMG and 600 model vehicles.
Vehicles equipped with Sirius come complete with six months of Sirius service.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
