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MyNetworkTV has changed its programming plans in a major way - but it won’t be making an upfront presentation to talk about its new plans.
The fledgling network will no longer air prime time telenovelas, once the two currently airing on Wednesday nights complete their run, writes Mediaweek. That night will have reality programming, as will Tuesday nights beginning in June, which had originally been slated for more telenovelas.
The network plans to skip this year’s upfront and will instead have sales reps visit media agencies to make pitches on a personal basis.
Greg Meidel, MNTV president, said the novelas didn’t bring in enough men. The shift away from the all-novela format in March increased men 18-49 viewers by as much as 200 percent.
The network is in discussions with Mark Burnett, John Langley and Bruce Nash for reality programming, Meidel said.
The network’s target audience is still adults 18-49.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
