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The slowing online ad growth at major newspapers is at least in part due to so many other news sources being available.
As newspapers report slower than expected online ad revenue numbers, analysts are looking at why it is happening. One reason is that advertisers are becoming more comfortable with placing their ads on blogs and other non-professional sites, reports the Wall Street Journal (via MarketingVox). Money that goes there is coming more or less directly from newspaper companies. The sheer volume of news sites, many from TV stations and even MySpace, means those dollars are being spread further or shifted dramatically.
The inability of newspapers to bring in significant money from non-classified sales, which are often upsells from print buys, is also cited as a problem. There’s also the fact that traditional ad formats such as banner ads are less popular now.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
