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The Discovery Channel’s 11-part documentary called Planet Earth finished its run on Sunday, ending as the most-watched program on basic cable for the week ended April 22.
The finale episode of the show drew an average 5.57 million total viewers, writes Media Life. That topped ESPN’s Red Sox-Yankees game, which finished second, by more than 100,000 viewers.
The show drew a wide sampling of demographics. There are generally only one or two shows that make the top 10 cable shows among adults in the 18-34, 18-49 and 25-54 demos. Earth made top 10 in all three demos nearly every week since it premiered at the end of March.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
