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WPP Group is one of the suitors to acquire 24/7 Real Media, which could sell for upwards of $600 million or more, reports The New York Post (via MediaPost).
The sale of 24/7 Real Media could spark a frenzy of consolidation within the online advertising services industry, coming so soon after Google’s $3.1 billion offer to acquire DoubleClick, according to the article.
WPP Group’s last major acquisition was Grey Global Group in 2005 for $1.2 billion. Chairman-CEO Martin Sorrell has been vocal about plans to restructure WPP in online and other digital interactive advertising services, among other areas.
24/7 Real Media, which trails DoubleClick in the market, is hoping to leverage the Google/DoubleClick deal by promoting itself to disenchanted DoubleClick customers. The main copy on the company’s home page reads, “Congratulations to GoogleClick Nation! Defectors, click here.” The link leads to a registration form.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
