American Express says it is experiencing growing customer demand for year-round gift-card giving. In fact, the company says, last year alone it sold more gift cards than in all previous years combined.
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Arbitron has released the first “currency” radio ratings from the Philadelphia portable people meter radio ratings service. The March PPM survey ratings, covering March 8 through April 4, are being delivered to subscribing radio stations, agencies and advertisers “to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions,” according to Arbitron.
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Revenue for 1-800-Flowers grew 18.8 percent for its fiscal third quarter ended April 1, while net income for the quarter increased 168.4 percent, to $1.1 million, compared with a loss of $1.5 million in the prior year, writes DM News.
Internet TV is about to look a whole lot more like traditional TV with Joost’s signing of some major advertisers.
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While out-of-home video network opportunities are expanding and gaining traction among advertisers, there are still challenges that need to be addressed.
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iBiquity Digital is pushing another HD Radio promotion to bring down the price of the radios and raise the public’s awareness of the technology.
In 2006, nearly 80 percent of automotive advertising dollars went to television. Spot buys made up 45 percent of the total, up 4 percent, according to Nielsen Monitor-Plus.
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Just over 17 percent of U.S. TV households now have a DVR, according to estimates from Nielsen Media Research. Some U.S. TV markets, however, have a far higher penetration of DVRs than the 17.2 percent average would indicate.
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