»
Arbitron has released the first “currency” radio ratings from the Philadelphia portable people meter radio ratings service. The March PPM survey ratings, covering March 8 through April 4, are being delivered to subscribing radio stations, agencies and advertisers “to be used in the buy/sell process for radio commercial time and as the basis for making programming decisions,” according to Arbitron.
The just-released figures indicate that African-Americans spend more time listening to radio than other consumer segments of the Philadelphia market.
The Philadelphia PPM findings also indicate that the composition of the radio audience (persons 18+) who are employed full time is actually dramatically higher compared to what was reported by the radio diary.
Similarly, the PPM data in Philadelphia indicates that the composition of the average quarter-hour radio audience for black persons 18+ is also significantly higher than what diary-based radio ratings had previously indicated.
Philadelphia is the first radio market in the United States to be measured by the Arbitron portable people meter system. Over the next three years, the PPM is scheduled to be deployed in the top 50 markets in place of the paper and pencil diary method that the company has employed to collect radio audience estimates since 1965.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
