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In 2006, nearly 80 percent of automotive advertising dollars went to television. Spot buys made up 45 percent of the total, up 4 percent, according to Nielsen Monitor-Plus.
Total automotive spending dipped 1 percent to $13.5 billion, writes Mediaweek. National magazines got 11 percent of that total. Local newspapers took the biggest hit, down 40 percent from the previous year. National Sunday supplements were down 36 percent and local Sunday supplements were down 24 percent.
Auto budgets were also cut in cable TV (down 9 percent), national magazines (down 10 percent), national newspapers (down 6 percent), and syndicated TV (down 21 percent).
Network TV saw gains of 3 percent, spot radio was up 8 percent, Spanish-language network and cable TV were up 9 percent, and outdoor and network radio grew 1 percent. Local magazines were up 9 percent.
While total ad dollars dipped, five of the top 10 auto advertisers - Ford, Toyota, Honda, Hyundai and Mazda - increased budgets. Reducing budgets were GM, DaimlerChrysler, Nissan, Volkswagen and Kia.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
