Conde Nast’s Jane saw increased subscriptions from its website - as well as big traffic and page view increases - after the website backed up a print spread on breast health with photos of women baring their breasts.
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Victoria magazine, the women’s home and lifestyle magazine that Hearst shuttered in 2003, is being relaunched thanks to a partnership between Hearst Magazines and Hoffman Media.
The Radio Advertising Bureau has adopted a three- to five-year strategic plan to re-energize the radio advertising market.
The Coalition of Catalog Mailers’ request that the PRC delay implementation of the new Standard Mail flat rates, in order to hear more testimony from catalogers on the difficulty they will have in adjusting quickly to the new rates, has been denied.
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The active number of participants in loyalty programs hovers at just under 40 percent, according to a new report from loyalty marketing consultancy Colloquy.
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Web 2.0 websites accounted for 12 percent of all US web activity for the week ended April 7 - an increase of 2 percent compared with two years ago - according to a Hitwise study (via MarketingVox). Moreover, the market share of visits to those properties has grown 688 percent over the past two years.
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Alternative out-of-home media spending surged 27.0 percent to $1.69 billion in 2006 and is projected to grow at an accelerated 27.7 percent rate in 2007, according to a study from PQ Media.
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Google has taken down ads that have been linked to efforts to steal people’s banking and other information, reports the Associated Press (via MarketingVox).
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For the fifth consecutive reporting period, overall newspaper circulation has experienced steep losses. According to the Newspaper Association of America, for all papers reporting daily circulation, daily circ. fell 2.1 percent and Sunday circ. dropped 3.1 percent.
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It’s beginning to look as though media buying agencies and broadcast networks may not be facing the pitched battle about what currency will be used in the upfront as was originally thought.
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Broadcast clutter has actually declined slightly since last year. It dropped an average of 8 seconds to 16 minutes and 29 seconds for dramatic series and an average of 5 seconds to 8 minutes 24 seconds for comedies, according to a new study from Magna Global USA.
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Clear Channel’s profits rose 5.6 percent in Q1 07, to $102.2 million, with total revenue up 8 percent, the company announced last week.
