»
The active number of participants in loyalty programs hovers at just under 40 percent, according to a new report from loyalty marketing consultancy Colloquy.
Participation in loyalty programs has reached 1.3 billion, with the average U.S. household belonging to 12, the report found. But only 4.7 of those programs yield active participation, writes DM News.
Colloquy’s first Loyalty Census is based on an analysis of business sectors such as airlines, financial services, hotel, restaurant, gaming, grocery, retail fuel, specialty retail, drug and discount stores, department stores and the internet.
Just four of those sectors - airline, financial services, grocery and specialty retail - account for 57 percent of total loyalty program membership. Financial services loyalty programs have grown 164 percent since 2000. Frequent flyer membership has experienced moderate growth compared to others.
The report predicts that gaming companies, with their strong profits, will be the ones to enact the best loyalty practices in coming years.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
