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Web 2.0 websites accounted for 12 percent of all US web activity for the week ended April 7 - an increase of 2 percent compared with two years ago - according to a Hitwise study (via MarketingVox). Moreover, the market share of visits to those properties has grown 688 percent over the past two years.
The study was based on the Hitwise U.S. sample of over 10 million internet users, which revealed results from a recent research study on demographic and psychographic differences between “traditional” and web 2.0 internet users.
Some of the findings from Hitwise’s the “State of the Web 2.0: Measuring the Participatory Web”:
“Web 2.0 websites like YouTube, Flickr and Wikipedia have achieved mainstream adoption for visits to their website,” said Bill Tancer, Hitwise general manager of global research, during his keynote presentation at the O’Reilly Web 2.0 Expo on April 17.
“It’s the participatory aspect of Web 2.0 that is still in a very nascent stage. When online participation goes mainstream, we can expect an explosion of new content on the web.”
Newer websites such as Yelp, StumbleUpon, imeem, Veoh, WeeWorld and Piczo could represent the next wave of popular web 2.0 websites, according to Tancer.
They are already popular among early adopters, as determined by cross-referencing the Hitwise Lifestyle Segmentation data from groups such as Young and Digerati, Money and Brains, and Bohemian Mix. All those websites over-indexed among these groups versus the internet average of all U.S. websites.
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