An old form of outdoor marketing is being revived that will offer more than 6 million square feet of new outdoor ad space. Freight Train Media offers ads on trains and soon will have 30,000 rail cars available for advertising.
A&E Television Networks will invest more than $600 million in programming, media and technology, said president/CEO Abbe Raven at the company’s upfront gathering of advertisers.
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Sirius Satellite Radio today announced strong first quarter 2007 results, including a 61 percent increase in revenue to $204 million from the same quarter last year. First quarter subscriber growth was also strong. The company added 556,490 new subscribers, bringing the total number to approximately 6.6 million.
Yahoo has agreed to acquire the remaining 80 percent stake in online ad exchange Right Media that it doesn’t already own for about $680 million.
Despite two product recalls, Proctor & Gamble posted a strong third quarter, the company announced today. Third quarter net sales were up 8 percent to $18.69 billion.
In the U.S. business press, business-to-business revenue is rising, in spite of the fact that ad pages are continuing to decline, thanks in large part to events, conferences and trade shows.
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Clear Channel’s online and music division plans to launch a dozen station-branded social networks throughout the summer, each focusing on the local community served by the station running the site.
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The belief that gift cards are impersonal may have to be revised, at least according to one retailer. Lands’ End is offering shoppers gift cards that include a voice-recording device for an additional $5 so they can personalize messages to the recipient.
Google has responded to Viacom’s $1 billion copyright lawsuit, saying that YouTube has not infringed on the rights of media companies and that Viacom’s suit threatens the viability of YouTube and of other sites like it.
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The Women’s Soccer Initiative Inc., headquartered in San Francisco, has signed eight teams for a spring 2008 launch, and is looking for a national sponsor to represent the league.
ABC’s Sunday hit, Desperate Housewives, has navigated turbulent waters this season, hitting several low points when it looked as though viewers were beginning to head elsewhere for their Sunday night entertainment. But last Sunday the show bounced back from a series low the week before to its best original outing in more than a month.
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