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ABC’s Sunday hit, Desperate Housewives, has navigated turbulent waters this season, hitting several low points when it looked as though viewers were beginning to head elsewhere for their Sunday night entertainment. But last Sunday the show bounced back from a series low the week before to its best original outing in more than a month.
Desperate Housewives averaged a 6.6 adults 18-49 according to Nielsen overnights, up 10 percent from the previous week, writes Media Life. It was the night’s highest rated show, though it was still slightly down from its season-to-date average of 6.9 (and down quite a bit from this time last year).
The improvement may be due to the fact that it was the fourth straight original show, which may have brought back some viewers. The series had been in repeats for several weeks before that. It may also be possible that audiences for many shows will increase as series build toward their season finales. Finally, NBC’s Deal or No Deal, which generally runs opposite Housewives, was on hiatus on Sunday. NBC ratings were down with Deal’s replacement, the movie Along Came Polly.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
