»
Westinghouse Digital Electronics and AdtekMedia Inc. have partnered to speed the national expansion of “PumpTop TV,” AdtekMedia’s digital media network that consists of television screens installed atop gas station pumps.
Westinghouse Digital will build and install display systems for fuel pumps in thousands of gas stations in each of the sixty largest U.S. markets. The screens will be serviced by AdtekMedia’s narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles.
The result will be one of the largest out-of-home digital media networks in the U.S., reaching more than 100 million drivers each month, according to the companies (pdf).
PumpTop TV runs a five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising, complete with both audio and video. The system includes dual screens (on both sides of the pump), 19 inches wide, with high resolution displays.
PumpTop TV is looking into national and regional content providers for its network. The first market will be Los Angeles, followed by San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, San Diego, Phoenix, Dallas-Fort Worth and Houston.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
