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Nielsen has announced that it may decide to weight results for households equipped with digital video recorders and digital cable TV services in order to make it more representative of the national population, writes MediaPost.
The announcement comes just a week after Nielsen released its first official estimate for U.S. DVR population, which it placed at 17.2 percent. That number is higher than the 15.8 percent of Nielsen’s national TV ratings sample that are equipped with DVRs, which may indicate that Nielsen is having a difficult time recruiting enough DVR users into its national sample.
Nielsen also said that it will begin to further weight its “black/non-black and Hispanic/non-Hispanic household controls, as well as persons’ age and gender controls within Hispanic households” effective in September 2008. The decision appears to have been made without consulting Nielsen’s clients, which may spark a debate over its validity.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
