»
Publicis announced an organic growth rate of 3 percent for the first quarter of 2007, despite MediaVest’s Wal-Mart win and strong revenue contributions from recently acquired Digitas.
The results do not “truly reflect the dynamism” of Publicis’s business, however, says Chairman-CEO Maurice Levy, writes MediaPost. The year as a whole will turn in strong organic growth, Levy projects, with gains of about 5 percent.
The company turned in a 16.8 percent growth in revenues in the first quarter.
Starcom MediaVest Group has had an exceptional year so far, following a strong 2006. According to revised estimates from RECMA, Starcom MediaVest Group turned in the best performance of any media network last year and is now the world’s largest. The growth is thanks in large part to MediaVest, which won Wal-Mart and other large accounts.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
