Sigma Acquires Three Marketing Companies
Database company Sigma Marketing Group has acquired Creative Communications Inc., eLocal Marketing and Strategic Targeting Inc., writes Direct Magazine.
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Database company Sigma Marketing Group has acquired Creative Communications Inc., eLocal Marketing and Strategic Targeting Inc., writes Direct Magazine.
Outdoor enthusiasts can be elusive to advertisers. This summer, New York-based Brand Connections is launching a new network of media in and around national parks, landmarks and mountain resorts that provides advertisers a way to reach that group of consumers.
YouTube has rolled out its long awaited in-video advertising for top content producers, reports TechCrunch (via MarketingVox).
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Pregnant women who purchase a T-shirt emblazoned with the message “Expect Good Things” will receive a six month subscription to Pregnancy magazine.
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Microsoft and Yahoo recently engaged in talks about banding together against Google - even discussing a possible merger, reports The Wall Street Journal (via MarketingVox).
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At the 11th hour, Clear Channel has decided to reschedule the shareholder meeting that had been scheduled for May 8, moving it to May 22. The company’s board of directors has been in discussions with Bain Capital and Thomas H. Lee & Partners regarding possible changes in the terms of the proposed deal.
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More than 50 percent of consumers who do research online before making a purchase, make the purchase offline, according to a Forrester Research study being released this week.
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Should Rupert Murdoch and his News Corp. acquire Dow Jones & Co., the already turbulent media landscape could become altered almost unrecognizably.
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While the potential for mobile video is said to be huge, the medium has been slow to develop - though content companies are continually experimenting with different forms - and a successful business model has yet to come into play.
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The Cabletelevision Advertising Bureau has pulled together a Commercial Ratings Commission to help advertisers understand how to handle the variety of different data streams now available.
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