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While the potential for mobile video is said to be huge, the medium has been slow to develop - though content companies are continually experimenting with different forms - and a successful business model has yet to come into play.
An eMarketer study shows that the total number of global mobile TV and video subscribers stood at 40 million in 2006, and predicts that that number will grow to over 750 million in 2011.
But while short, multi-episode cellphone series are growing in popularity, advertising dollars have been slow to migrate to the small screen, writes The New York Times.
Warner Brothers, which recently created a mobile series based on a character from the television show Smallville, has said that it will create similar series in the future but that advertisers would have to be willing to pay to develop content. Sprint, which underwrote the Smallville series, was the only sponsor, and the deal was inked as part of an overall deal with Warner.
Ad dollars are migrating slowly - $421 million was spent on mobile phone advertising compared to broadcast television advertising which was estimated at $48 billion last year - because demand for mobile content is still low.
The Apple iPhone is expected to accelerate the rate of adoption, however. With its 3 1/2-inch screen and no keypad, some expect that Americans will begin to watch mobile content more readily, as their peers in Europe and Asia do.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
