‘Inc.’ Gets New Publisher
Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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Mansueto Ventures has named a new publisher of Inc. magazine. John Tebeau will take over the role effective immediately, and will report directly to Mansueto Ventures CEO John Koten.
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Yet another way to reach a lucrative and much-sought-after demographic - golfers on the green - has become available to advertisers, with the advent of ad space on non-rotating hubcaps on the wheels of golf carts.
While Gourmet magazine received three nominations for the National Magazine Awards but won none last week, it did take home two James Beard Foundation Media Awards on Sunday night.
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A new memorial will be built in Washington, D.C., and the Disabled Veterans’ Life Memorial Foundation has raised $7.5 million in pledges in the first quarter to cover pre-construction and construction costs via direct mail.
As the U.S. Postal Service contends with rising costs and diminishing returns from First-Class Mail, some nonprofit mailers are worried their privileges may be rescinded, said Anthony W. Conway, executive director of the Alliance of Nonprofit Mailers, to attendees of the Greater New York Postal Customer Council Nonprofit Workshop.
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Mediamark Research Inc. has offered to make its research databases available to the Ad Council for free in order to help the Council make decisions based on real consumer media habits, product usage and mind-sets.
XM, Starbucks Entertainment and Concord Music Group are releasing a compilation CD featuring music from XM’s blues channel on May 15, according to XM.
Total online job ads, surpassing 4 million, were up 16% in April compared with March - and up 24% from April 2006 - according to The Conference Board’s Help-Wanted OnLine (HWOL) Data Series, MarketingCharts writes.
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Just weeks after a dispute between the two, MySpace has acquired Photobucket for $250 million.
Call them gadgets or widgets, but small customizable ads embeddable on blogs and other sites are becoming more popular, report MediaPost and ZDNet (via MarketingVox).
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Marketers like Kraft, Wal-Mart and Coke may stop buying ads in magazines if they don’t get guarantees on each issue’s circulation.
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ESPN has inked a deal with Gas Station TV to provide content for the service, which provides news and information via screens atop gas station pumps.
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The Thomson Corporation has made a bid for Reuters, and Reuters is set to accept the buyout offer, according to The Financial Times (via MediaPost).
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ABC has announced that its hit show Lost will remain on the air through 2010, at which time it will be cancelled.
NBC U has announced that for short-form clips online - those that run two to five minutes in length - it will limit pre-roll advertising to 15 seconds.
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