Google has updated its web analytics product, offering new features such as email reporting, customizable dashboards, improved map displays and easier-to-understand language descriptions.
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East West magazine will increase its rate base with the October/November issue to 35,000, a 75 percent climb over its previous rate base of 20,000.
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Katie Couric’s CBS Evening News last week drew its smallest audience since before Couric was hired, while ABC’s World News recorded its widest advantage in viewership over NBC’s Nightly News since the week Peter Jennings died in August 2005.
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Sears and Kmart face tough competition and are launching new marketing campaigns to keep shoppers from jumping ship to rivals like J.C. Penney, Wal-Mart, Target and Kohl’s.
The first week of the May sweeps has passed, with CBS and Fox leading the way, according to Nielsen Media Research data.
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Another Dow Jones shareholder is hoping to avoid a takeover by Rupert Murdoch. Jim Ottaway Jr., a former Dow Jones board member, has said in a statement posted on the Wall Street Journal’s website that he is strongly opposed to the takeover bid.
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Next year’s presidential race is expected to set records for political ad spending. And, based on viewership for the first Democratic and Republican debates on MSNBC in the past two weeks, cable should draw a fair share of the revenue.
For the first quarter of 2007, Citadel Broadcasting Corporation’s net revenues were down by 1.2 percent. The decrease was a result of lower revenues associated with format and signal changes in the Birmingham and Oklahoma City markets, writes Radio Ink.
In a partnership with the host of ABC’s Extreme Makeover: Home Edition, Hachette Filipacchi is releasing a one-time special-interest shelter magazine, titled Ty Pennington At Home.
The audience for newspaper websites is growing at nearly twice the rate of the overall online audience - and newspaper website visitors have higher incomes and are more likely to shop online than other internet users, according to new data released by the Newspaper Association of America (NAA), MarketingCharts writes.
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As mobile phone penetration reaches a saturation point in some regions, network operators seek to achieve differentiation - as well as new subscribers and increased revenue - via content offering, specifically gaming, music and television, according to a new study by Screen Digest, MarketingCharts reports.
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The boards of both Thomson and Reuters believe there is a “powerful and compelling logic” for the proposed merger, the two companies said in a statement.
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ABC and ESPN have inked a deal with Cox Communications in which the fast-forward capabilities on Cox’s video-on-demand service will be disabled so that viewers cannot skip commercials.
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