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‘East West’ Increases Rate Base

East West magazine will increase its rate base with the October/November issue to 35,000, a 75 percent climb over its previous rate base of 20,000.

East West will also increase its newsstand presence when it adds Whole Foods Market’s west coast locations. The magazine eventually expects that it will be carried in all Whole Foods stores.

The bimonthly national publication and accompanying website launched in February 2004, and provide fashion, beauty and celebrity content as well as serious and controversial issues relevant to “Westerners who are drawn to the Eastern way of life, and to Easterners living in and adapting to Western culture.”

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Volvo Gets HD as Standard across Models

Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.

“Our drivers expect the highest quality…

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‘Cottage Living’ Folds

The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.

The magazine had a solid start four years ago and managed to boost circulation…

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Samsung Unveils 115 ‘Charging Stations’ at Major Airports

Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.

115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…

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China’s CCTV Upfront Jumps 15%

China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.

That’s a 15% increase in revenue over last year, though the…

Interactive read more like this »

One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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Moms More Stressed, Worried about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…

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