»
Next year’s presidential race is expected to set records for political ad spending. And, based on viewership for the first Democratic and Republican debates on MSNBC in the past two weeks, cable should draw a fair share of the revenue.
The Democratic debate, held on April 26, featured eight candidates and averaged 2.26 million total viewers from 7 to 8:30 p.m., writes Media Life. That’s MSNBC’s best performance in that slot since March 19, 2003 - the day the war in Iraq began.
The following week, the Republican debate averaged 1.76 million total viewers, from 8 to 9:30 p.m. That’s just 400,000 behind usual cable news time slot winner The O’Reilly Factor
Compared with past presidential debates, viewer interest is already high for a race that has no incumbent president or vice president running for the first time in decades. A pre-primary presidential debate held in October 2003 averaged 1.61 million viewers on CNN in prime time. MSNBC’s coverage of the three 2004 debates between Kerry and Bush peaked at 2.1 million total viewers.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
