»
The number of automotive catalogs has more than doubled from 2002 to 2007, jumping from 261 to 553 (118%), according to the 2007 edition of The National Directory of Catalogs (via CM and MarketingCharts).
Religion catalogs also more than doubled, growing from 144 to 301 (109%), and education catalogs grew 52%, from 333 to 506, according to Oxbridge Communications, which publishes the catalog.
Overall, the number of catalogs in the directory increased more than 27% (from 9,522 in 2002 to 12,136 in 2007), according to Deborah Striplin, Editorial Director of The National Directory of Catalogs.
“The catalog industry continues to be strong, particularly with the rapid growth of online catalogs,” said Striplin.
“In 2002, there were over 2,000 catalogs with an online presence out of the 9,522 catalogs listed in the directory. In 2007, that number was 8,402 out of a total of 12,136 catalogs.”
That is, 69% of catalogs now have an online presence.
In 2007, the category with the most listings in The National Directory of Catalogs is Books, with 1,148. Other popular categories are Apparel (796), Automotive (553), Education (506) and Gardening (426).
Over the past five years, the categories showing major decline are Manufacturing, from 474 to 239 catalogs (-50%); Gifts and Greeting Cards, from 672 to 345 (-49%); and Computers from 361 to 236 (-35%).
May 10-07
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
