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Last week’s Evening News with Katie Couric pulled its lowest number of total viewers since Nielsen began using people meters to report viewers in 1987, averaging just 6.05 million total viewers for the week ended May 6.
That number is nearly a million fewer than the same week last year, when Bob Schieffer was hosting, writes Media Life.
Several weeks ago, the Philadelphia Inquirer reported that Couric was an “expensive, unfixable” mistake and would be ousted as anchor following the 2008 presidential elections, but CBS has dismissed that speculation. The network recently hired a new producer, Rick Kaplan, to help improve the show.
Kaplan has brought a harder news edge to the newscast and, though viewership has continued to slip since he came onboard, news watchers point out that it can take months for such tweaks to improve ratings in the evening news race.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
