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Just weeks before it begins reporting average commercial minute ratings, Nielsen has sent letters to all of its national cable network clients asking that they begin supplying commercial log data to Nielsen in order to make sure Nielsen is properly tracking all their commercial advertising time.
Nielsen said that it already receives commercial log data from most of its broadcast networks and syndication clients, writes MediaPost. The request follows a pre-audit of the company’s commercial tracking system by the Media Ratings Council and a recommendation by its auditors that Nielsen request and utilize weekly commercial occurrence logs from the cable networks that it monitors.
The request would seem to indicate that the new commercial ratings monitoring system is not quite “up to snuff” for measuring commercial ratings, the article suggests. The ratings will be released at the end of the month for the industry to begin evaluating them, and is expected to roll out commercially in the fall.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
