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Officials from the Taxi and Limousine Commission of New York City are meeting today to discuss and possibly approve the deployment of multimedia touch-screen digital displays across its entire taxi fleet.
The screens have been installed in a small number of cabs as an experiment; the touch-screen displays have been touted as a way for passengers to pay using credit cards, writes MediaPost. But the displays also provide information about nearby neighborhoods and businesses.
If ads are also sold on the screens, ad revenue could help offset high gas prices, perhaps keeping fares low, says the city agency.
The chief objection to the displays is the cost of installation, which ranges from $5,000 to $7,500 per cab. The Taxi and Limousine Commission has considered the idea of sharing ad revenue with drivers.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
