Billboards May Be Watching… and Counting
A Canadian academic has created technology enabling billboards to track and count the number of people who look at it, reports The Associated Press (via MarketingVox).
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A Canadian academic has created technology enabling billboards to track and count the number of people who look at it, reports The Associated Press (via MarketingVox).
More than 47% of American colleges, including more than 59% of private colleges, use some sort of online advertising to market the college, while 80% have advertised on radio and 26% on cable TV, according to a study from Primary Research Group, writes MarketingCharts.
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Billboard’s brand presence will expand to reach consumers at concerts, festivals and TV award shows thanks to a partnership between The Nielsen Co. and AEG Live.
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The “fat times” are over in automotive advertising, according to a new report from Borrell Associates, with traditional media losing share as manufacturers and dealers put more money into their own websites.
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A New York Supreme Court judge ruled against the NFL Network on Thursday, allowing Comcast to put the network on a sports tier rather than making it part of a basic cable package.
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The president, chief legal officer and chief R&D officer of Purdue Pharma will plead guilty of charges of misbranding and fraudulently marketing the painkiller OxyContin.
Jaime SommersNBC has decided to renew Friday Night Lights and Vegas (which is adding Tom Selleck to the cast), and will cancel Studio 60 on the Sunset Strip, The Black Donnellys and Crossing Jordan, and will add a 21st-century version of the seventies’ Bionic Woman.
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For the second time in as many days, Nielsen has asked its clients to forward information about the commercials they air.
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