Yahoo has introduced Yahoo Green today, an online education program that will offer users the latest environmental news and consumer tips, Reuters reports (via Environmental Leader).
Out of home advertising is a growing $6.8 billion industry, and digital billboards are expected to be the fastest area of growth within the medium. Billboard companies such as Clear Channel Outdoor and CBS Outdoor are quickly launching digital networks or replacing old billboards with digital, but some controversy surrounds the new technology. While the Outdoor Advertising Association of America calls the display on a digital billboard “similar to static billboards,” and mandates that an image not change more often than every six to eight seconds, some reports in the media describe the billboards as “plasma TVs” and wonder whether they pose safety hazards.
email this
permanent link
Today, the HD Digital Radio Alliance has announced that it has been successful in rolling out HD2 multicasts in the top 100 markets, with the addition of the final 15 markets.
A recent study in the forthcoming issue of the Journal of Consumer Research posits that banner ads leave a mental imprint, even when users aren’t paying attention, Science Daily reports (via MarketingVOX).
email this
permanent link
The Wall Street Journal today announced the launch of Small Business Link, a series that begins in the pages of the newspaper and is continued online.
email this
permanent link
Clear Channel Outdoor is adding Los Angeles, the second largest DMA market in the U.S., to its list of digital billboard networks.
email this
permanent link
MarketingCharts.com, a new website and daily newsletter, brings together a free resource of up-to-the-minute marketing research, concentrating on making charts, tables and raw data available to marketers.
email this
permanent link
The market share of US visits to Google’s Gmail increased 17% from February 2007 to April 2007, and was up 30% from April 2006 to April 2007, according to Hitwise (via MarketingCharts). Google’s Gmail opened up access to all on February 14, 2007.
email this
permanent link
Media buyers and networks believe that the deals made during the upfront market will be made based on a combination of average commercial ratings and live-plus-three-day data.
email this
permanent link
Stuff magazine, which toned down its sex and dirty jokes in 2005, is getting another makeover in order to present men with what editor in chief Dan Bova calls an “updated lifestyle.”
