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The Nielsen Company’s new cross-discipline initiative that it designed to help clients better understand their target markets and industry trends has been launched.
The initial services of the initiative, called NielsenConnect, include NielsenTrend, which offers insights around a client’s financial performance, NielsenLinx, which helps marketers organize and manage data on brands, locations and media, and Nielsen In-Store, a global measurement service which helps marketers understand how to reach and influence buyers in retail environments, writes BtoB.
Other NielsenConnect services are NielsenCombine, a consumer insight service that “integrates data sets to create a deeper understanding of consumer behavior,” according to Nielsen, Nielsen Connections, which allows users to evaluate the consumer’s activity across media by product usage, and Nielsen Health, which brings Nielsen’s portfolio of data and analytics to bear on the needs of the health care industry.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
