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Forrester Research has released a report saying the market for paid video downloads will peak this year.
The survey says only nine percent of online adults have paid to download videos from services like iTunes or Amazon’s UnBox marketplace, reports PaidContent (via MarketingVOX). That percentage is not likely to increase or expand beyond the early adopters that will pay ambitious prices for media.
The market will instead shift to primarily subscription-based services and ad-supported offerings. Movie studios, for instance, are likely to support a subscription model that mimics premium cable services.
Forrester expects Apple will have to make Apple TV more of an all-encompassing portal rather than a closed ecosystem if it wants to survive. The firm also predicts ad-supported TV show streaming will leap over DVR usage in 2008 because of increased flexibility and lower cost.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
