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The Minneapolis Star Tribune plans to push more reporters into the suburbs in the hopes of capturing the interest of new readers and advertisers.
Editor Nancy Barnes said that the paper should cover readers where they live, “and that is not something we do well,” according to the Star Tribune. Barnes pointed out that, while about 84,000 people live in Bloomington, and it is one of the largest cities in the state, there was no Bloomington reporter on staff.
The shift away from national and world news to a focus on local news is something many newspapers have undertaken. The Dallas Morning News, for example, closed foreign bureaus last year to refocus on local coverage. “The trend is clear,” Rick Edmonds, a newspaper industry expert at the Poynter Institute, is quoted as saying.
The Tribune’s move comes amid the second round of staff cuts in as many months,
The first round of cuts occurred following the March 5 sale of the newspaper to Avista Capital Partners, during which 24 voluntary buyouts took place. The second round, announced last week, called for 145 job cuts across the newspaper, primarily through voluntary buyouts. The two rounds total about 20 percent of newsroom staff.
Classified advertising at the paper dropped 23 percent in the first quarter compared with last year, and weekday circ fell 4.8 percent to 345,242 for the six month period ending March 30.
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