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Later this month Disney will debut an interactive video-on-demand channel that highlights their theme parks and travel businesses, reports The Associated Press (via MarketingVOX).
The new channel will broadcast VOD content on Disney theme parks and such. Viewers using Time Warner cable service will be able to request more information on the destinations being shown using their remote control. Cablevision subscribers will be able to use their remote to request a call from a Disney travel representative.
The channel, which Disney will pay the cable providers to run, is meant to deepen the engagement of viewers with the Disney brand. The cable companies and Disney will be able to measure who’s watching what, how they’re interacting with it and how long they’re watching it.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
