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Cross-platform offerings are the name of the game this week. Telemundo is attempting to bag advertisers by offering deals that include television spots, online ads, retail and in-store opportunities and event sponsorships, while ESPN is offering opportunities to be distributed across several other ESPN platforms.
The ESPN Minute, for example, will air on ABC, appearing hourly as a sports update, writes Mediaweek. It will be sponsored by advertisers. ABC, ESPN and ESPN2 will televise The Moto X World Championships in April 2008. The championship is a new annual event from the ESPN X Games team, which will also be shown on ESPN360 and EXPN.com, and on the newly branded and re-released ESPN mobile channel.
The network is also launching ESPN Reports, a fast-paced blend of behind-the-scenes and investigative reporting and storytelling to be televised on ESPN leading out of SportsCenter, and ESPNews, a weekly Sunday morning program focusing on fantasy sports, beginning in August.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
