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The newly formed Out-of-Home Video Advertising Bureau has tapped a top executive from Comcast’s TV ad sales organization as its first president.
Kim Norris, formerly division vice president at Comcast Spotlight, worked closely with the Cabletelevision Advertising Bureau during the early years of cable when the new medium was struggling to get on base with Madison Ave, writes MediaPost. Norris plans to follow a similar game plan - which would call for setting standards and developing research that would make disparate out-of-home networks comparable and easy to understand and buy - to establish the OVAB.
Norris’s appointment comes a day after Reactrix, a digital out-of-home media company, also named a well-know cable TV sales vet as president. Sue Danaher, most recently one of the top sales executives at MTV Networks, is a veteran of cable’s pioneering days at Turner Broadcasting.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
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In order to boost sales as much as possible during a time when…
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Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
