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The Walt Disney Co. will make Disney-ABC TV content available to Sprint Nextel subscribers, while ESPN and Verizon will revive ESPN’s branded mobile service that was eighty-sixed last year.
The ESPN deal will include advertising; the ABC deal will add advertising in the fall, writes The Hollywood Reporter. The pair of mobile deals marks the first large-scale mobile programming effort by a major broadcast network.
ABC’s prime time series, including Desperate Housewives, Grey’s Anatomy, Lost and Ugly Betty, along with Good Morning America and This Week with George Stephanopoulos, will be available via Sprint Nextel on an on-demand basis and on a new linear channel called ABC Mobile (available for now only through Sprint). The Disney Channel will also have a linear channel on Sprint, with full-length episodes of Hannah Montana, The Suite Life of Zack & Cody, Cory in the House and Kim Possible offered on demand.
ESPN’s mobile offering has been retooled and rebranded, and will present content such as SportsCenter and Pardon the Interruption video clips and highlights. The mobile channel will now be called MVP and will include pre-roll and banner ads.
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