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Telemundo’s offerings to advertisers for the upcoming season include four different cross-platform opportunities, according to the company’s upfront presentation Tuesday night.
The marketing opportunities include a telenovela, a dating game show, the Mexican Soccer League, and Back to School, all of which include online components, mobile platforms and retail and in-store advertising, writes Mediaweek. Sweeps and contests are also included.
The telenovela, Idolos de Juventud (Youth Idols), is about a popular music producer who produces a reality show to find singing stars. The dating show, 12 Corazones: Rumbo al Altar, is a weekend version of the weekday dating game sereis.
The network will produce four hours a week of original content. That will allow the network to integrate advertiser messages into the shows and to react quickly to tweak the shows based on viewer concerns, said Telemundo president Don Browne.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
