The online landscape is shifting in the U.K., with 18-34 year old women now the most dominant online group, comprising 18% of the U.K. internet population and accounting for over one-fifth of all U.K. computer time, according to new reseaerch from Nielsen/NetRatings.
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Warner Bros. is launching two mobile campaigns that will engage users in quizzes and mystery challenges to tout the release of its upcoming film Nancy Drew.
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Unions, media companies, recording and software associations and others have come together to promote the benefits and importance of copyright, in the face of the increasing ease of digital copying of movies, music and TV shows.
News Corp.’s internal plans to launch Fox Business Channel are surprisingly cautious, writes Fortune. The company is earmarking $100 million in initial capital for the business channel, which will go head-to-head with CNBC.
In case any media buyer doubts the networks’ sincerity in their claims that they won’t negotiate based on live-only ratings, CBS has reiterated to the press that it will sell ad space based on live-plus-three-day commercial ratings during the upfront.
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After years of failed attempts to rejuvenate the brand, Limited Brands is selling a 67 percent stake in the clothing chain Express to private-equity firm Golden Gate Capital.
Rodale has sold Backpacker magazine to Active Interest Media for about $14 million, writes AdAge.
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Oklahoma City has a new digital billboard, located on Highway 74 near the intersection with Northwest Expressway.
Madison Square Garden has inked its first-ever naming rights agreement, with a multi-year deal with Washington Mutual for the new WaMu Theater at Madison Square Garden.
More than 25 percent of males ages 13 to 34 watch video on devices other than TVs, according to new research, while three-quarters of consumers ages 13 and older viewed video on their PCs.
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AOL has made its second major purchase in the last few days, snapping up German ad management firm AdTech AG. Yesterday it was announced that AOL had bought Third Screen Media.
Jericho, which seemed so promising at the beginning of the season, has been canned, CBS confirmed yesterday (Wednesday), when the network formally announced its new fall schedule.
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Juliana Margulies Fox has contracted for at least seven new shows for the fall and winter season, and will announce at least two more today at its presentation to advertisers. The CW is expected to introduce eight or more new shows today.
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