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In case any media buyer doubts the networks’ sincerity in their claims that they won’t negotiate based on live-only ratings, CBS has reiterated to the press that it will sell ad space based on live-plus-three-day commercial ratings during the upfront.
Some time-sensitive advertisers, however, may get concessions, with deals negotiated on slightly different viewer guarantee metrics, writes MediaPost. All will include some DVR viewership.
If buyers balk, CBS is ready to take things slowly. “We are not in any hurry to rush through the upfront,” says David Poltrack, chief research officer of CBS Corp. The word in the industry, however, is that buyers and sellers are beginning to agree that the combination of live-plus-three-day and commercial ratings (rather than program ratings) will be an acceptable currency for the upfront.
CBS announced its new slate of shows during its upfront presentation yesterday.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
