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Hot on the heels of the Yahoo Green launch, MSN has unveiled its own online community dedicated to combating the climate crisis, MediaPost reports (via Environmental Leader). Chevrolet has signed on as the site’s first global sponsor. The culmination of MSN’s efforts will be the simultaneous Web broadcast of the global Live Earth concerts on July 7.
MSN will integrate the Chevy brand throughout the site, with display ads across linked platforms such as Windows Live Spaces, Messenger and Hotmail. According to Lisa Curry, senior director, MSN, Chevrolet will sponsor green content across the entire MSN network, including portals such as MSNBC, MSN Money, Autos, and Health, among others.
MSN is offering site visitors exclusive access to a new Madonna song and is donating 25 cents for each of the first million downloads to Alliance for Climate Protection.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
