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Lamar Advertising has been asked by the Division of Building Inspection in Lexington, Ky., to remove a digital billboard because it violates a zoning ordinance that prohibits any sign that flashes or blinks.
The digital billboard does not have flashing lights or blinking images. However, as most digital billboards do, it does change its image every 8 seconds. Lamar’s vice president, Brian Ridgeway, said that his company is confident that the sign is legal, and is good for local business, writes the Lexington Herald-Leader.
The digital billboard replaced a static billboard in the same location. Lamar has until June 2 to remove the billboard, appeal the case to the Board of Adjustment or to pursue an amendment to the ordinance.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
