Monster Forms Partnership with 80 Newspapers
Monster has signed a deal with 80 newspapers owned by Community Newspaper Holdings to help the papers develop online job-search services.
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Monster has signed a deal with 80 newspapers owned by Community Newspaper Holdings to help the papers develop online job-search services.
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Four out of ten shoppers price shop a product via comparison engines, while 7 out of 10 shoppers browse multiple online stores prior to completing a purchase.
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Radio stations along Mexico’s northern U.S. border will soon be able to voluntarily begin broadcasting with HD Radio technology.
XM plans to launch a new radio channel dedicated to the 2008 presidential election. The 24-hour, commercial-free channel, created in association with C-SPAN and other media outlets, will be called “POTUS ‘08.” (The channel’s name, pronounced POH-tus, comes from the Secret Service code name for the President of the United States).
Don Imus’s reported lawsuit, which has yet to be filed, is intended as a lever in order to get the shock jock reinstated on CBS Radio.
The BBC has seen its international audience grow substantially after increasing Middle East coverage, reports The Financial Times (via MarketingVox).
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MySpace again dominated the social networking category in April, with 79.7% of visits to sites in the social-network category, according to Hitwise (via MarketingCharts).
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Discovery Communications will close its 103 stand-alone and mall-based Discovery Channel Stores, and plans to build partnerships with major retailers for its consumer products and to explore new avenues for product sales through television.
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Clear Channel Radio is rolling out a mobile phone application initiative that it says will allow radio stations to extend local station brands and expand the platforms to which it is distributing content.
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Wal-Mart will begin providing sales data to third-party firms, to help them measure the effectiveness of in-store marketing, via a new initiative with Proctor & Gamble.
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Clear Channel has decided to accept the revised version of a buyout offer from Thomas H. Lee Partners and Bain Capital after three of its largest shareholders, Fidelity Investments, Highfields Capital Management and California Public Employees’ Retirement System, agreed to the new price.
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ABC insiders have said that the network is ready to deal, having loaded its computers with information that will allow it to do upfront deals based on any of nine different data streams for either program or commercial ratings.
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