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Discovery Communications will close its 103 stand-alone and mall-based Discovery Channel Stores, and plans to build partnerships with major retailers for its consumer products and to explore new avenues for product sales through television.
It will also focus on its ecommerce platforms, which posted a 144 percent increase in sales in 2006, writes DM News. Discovery’s ecommerce operations include DiscoveryStore.com and partnerships with Amazon.com and eBay.
Discovery Channel Airport Stores will continue operation, via the company’s licensing partnership with Hudson Group.
The stores will close by the end of the third quarter of this year.
Discovery Communications has undergone major changes, including layoffs and a deal that gave Cox Communications full ownership of the Travel Channel, since new president/CEO David Zaslav came aboard last November.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
