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Wal-Mart will begin providing sales data to third-party firms, to help them measure the effectiveness of in-store marketing, via a new initiative with Proctor & Gamble.
The initiative, Prism, uses infrared sensors placed throughout stores to measure consumer exposure to product displays, banners, digital signage, in-store radio and TV networks, shelf talkers, and more, writes Brandweek. The initiative is being led by Nielsen In-Store.
The sensors will be put into 150 retail outfits beyond Wal-Mart, including convenience and grocery stores, in time for the project’s launch in 2008.
A pilot effort ran for two weeks last year. It achieved a 76 percent accuracy rate in its predictions of consumer behavior. Further refinement increased that accuracy rate to 85 percent. Wal-Mart contributed information from 1,000 stores to the study, ten times the number of stores that had previously released data.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
